A question that should be asked before any decision to take action is:
Is there a bigger risk in not taking action? Or, what are the ramifications of not taking action?
This applies to small and large decisions alike. You must first determine if what you are doing is important enough to warrant action, so begging the question of not taking action helps to crystallize your thoughts.
Looking at the opposite, or reciprocal, of anything helps to clarify the issue. For example, if you are branding a product or service, a good question to ask is, "What does the absence of my brand look like?" The answer defines your brand.
Simple tools in a complex world.