Sunday, October 3, 2010

Marketing done wrong

A few weeks ago we registered with Ticketmaster to buy tickets to "The Lion King" on Broadway.  Since going to the show (which was tremendous), I've received numerous marketing e-mails from Ticketmaster encouraging me to buy tickets guessed it, "The Lion King."

Though Ticketmaster may be leaving money on the table by ineffectual marketing, they won't really be hurt by it because they are a monopoly - I have to use Ticketmaster to purchase tickets to most entertainment events.  However, the vast majority of companies aren't monopolies and this type of marketing ineptness could seriously damage them, or worse, be fatal.