Brands and "anti" brands

With the exception of family and friends, I am not loyal to people or to organizations; however, certain brands have gained my trust (but not loyalty, they're two different things).  I like taking stock of my self every now and then, so I've listed some brands that I like right now and some "anti" brands (brands that I don't like right now).  I say right now because it may change, I may find better alternatives, or these brands may lose my trust...it ebbs and flows.  Try this exercise, it helps to explain who you are at this moment.

Brands that I like right now:

Kirkland dress shirts (Costco)

Google

Dropbox

AAA Texas

Justin and Ariat boots

Levi's (501 button up fly)

Samsung High Definition TVs and DVD players

Netflix

American Express

Taco Cabana

H-E-B

Saltgrass Steak House

Southwest Airlines

Indianapolis Colts

UTSA Roadrunners

Fender guitars
Mesa Boogie amps
Amazon

"Anti" brands right now:

Apple (though I admired the late Steve Jobs' presentation skills)

Microsoft 

Walmart

American Airlines (though the U.S. Airways merger will probably change that)

U.S. Government agencies