I believe in building a better world through action, purpose, and intent. I believe simplicity trumps complexity and is a powerful creative agent. If I'm not on the edge, on the fertile verge, then I'm doing something wrong. I'm a purveyor of simplicity, clarity, and focus.
With the exception of family and friends, I am not loyal to people or to organizations; however, certain brands have gained my trust (but not loyalty, they're two different things). I like taking stock of my self every now and then, so I've listed some brands that I like right now and some "anti" brands (brands that I don't like right now). I say right now because it may change, I may find better alternatives, or these brands may lose my trust...it ebbs and flows. Try this exercise, it helps to explain who you are at this moment.
Brands that I like right now:
Kirkland dress shirts (Costco)
Justin and Ariat boots
Levi's (517 for boot cut and 505 for regular cut)
Samsung High Definition TVs and DVD players
Saltgrass Steak House
Mesa Boogie amps
"Anti" brands right now:
Apple (though I use an iPod and iTunes and I admired the late Steve Jobs' presentation skills)
American Airlines (though the U.S. Airways merger will probably change that)